Introduction

You’ve seen the statistics: “89% of consumers say video has convinced them to buy.” “84% of companies report direct sales increases from video.” “Video marketing grows revenue 49% faster than non-video businesses.”

But what does this actually mean for your business? And more importantly, is it worth the investment?

At United Studios, we work with business owners, marketing directors, and entrepreneurs who are tired of vague promises about “video content.” They want concrete answers: Will professional reels actually drive sales? What’s the real return on investment? And how does video compare to other marketing channels you could invest in?

In this guide, we’re breaking down the business case for professional video content. Not with generic hype, but with specific metrics, real examples, and honest expectations about what video can—and can’t—do for your business.